Essentially, everything you see outside of a computer or smartphone screen is traditional marketing—everything from newspaper ads and billboards to radio and television commercials. While there is a prominent shift toward a more digitally-focused marketing base, traditional marketing is still alive and well. Traditional marketing can serve as a compliment to your digital marketing strategy and still proves to be an effective tool in helping to promote your business.
While the majority of consumers turn to the internet as their resource to find a product or service, there are still consumers who prefer to do things the old fashion way, who don’t have immediate access to the internet, or simply aren’t as tech-savvy. Using traditional marketing tactics to supplement your digital approach can ensure you are reaching the widest customer base possible, including those you may be missing by advertising solely online.
Like newspapers, there are still those who prefer to read something that is tangible rather than on a screen. Having hard copies of your print-media, flyers or brochures promoting your business can help to reel in those types of customers, and put your business in their hands… literally.
Branding is absolutely critical to a business because of the overall impact it makes on your company. Branding can change how people percept your brand, it can drive new business and increase brand awareness. The most important reason branding is important to a business is because it is how a company gets recognition and becomes known to the consumers. CedarCross Media has the team that is extremely talented and has the experience to give your brand a facelift to impact the market place.
FILM | PHOTOGRAPHY
With so much information floating around out in the online and offline world, everything competes for user attention. Every hour of every day, people are required to make a decision, whether conscious or sub-conscious, of what they view let alone read. Videos, if edited properly, present a much clearer understanding about products or services.
We offer professional video production and creative photography to capture and hold user attention.
It also comes down to the convenience. Videos can be watched while completing other tasks, whereas a paragraph that has the same amount of information requires the reader’s full attention. Whether a long-form web show, promotional video, or video advertising, our video production team can adapt content for whatever the edited final product needs to show. This is video production geared towards your audience.
It’s essential for videos and creative photography to have a high production quality and to portray a full understanding of the industry in order to be successful. If not, the credibility of the brand, product, or service can take a hit.
CedarCross Media offers video production from start to finish and creative photography. Our services include all aspects of the filming process, including pre and post production. With an established track record in video production for many satisfied clients, you can see the impact that quality video production brings in many of our clients.
Graphic design plays a crucial role in developing your brand identity, in addition to creating compelling visuals that will engage your consumer base. Your logo serves as the face of your company and is often the first thing people notice. Having a well-designed, easily identifiable logo can help you stand out from the competition. Graphic design, when executed properly, allows you to showcase your high-quality products and services in a way that will resonate with your target demographic by appealing to what their interested in seeing.
Graphic design is more than just logos, however, and CedarCross Media is capable of it all. Banners, billboards, social media graphics, print-media, packaging brochures, catalogs, digital ads, flyers, business cards, letterheads, and more!
Here at CedarCross Media we understand the importance of Social Media. In fact, do we not only understand the importance of Social Media, we got our start in the Advertising business through social media marketing! There is no faster way to get the word out there about your products, services, promotions, etc., then by using social media marketing. We know how great your products and services are, and with proper use of social media marketing they can spread like wildfire.
The world of social media is constantly changing. This is why it is important to let us handle your social media marketing efforts for you. We understand the market and the day to day tasks involved with running a successful campaign. We can tie in your website with your social media accounts to insure your followers and fans are getting the latest and greatest news to keep them informed of what your company is achieving. We can also link your social media accounts together to limit the amount of time you spend updating them each day. The less time you spend doing one activity opens up time to engage in other important aspects of your business.