Essentially, everything you see outside of a computer or smartphone screen is traditional marketing—everything from newspaper ads and billboards to radio and television commercials. While there is a prominent shift toward a more digitally-focused marketing base, traditional marketing is still alive and well. Traditional marketing can serve as a compliment to your digital marketing strategy and still proves to be an effective tool in helping to promote your business.
While the majority of consumers turn to the internet as their resource to find a product or service, there are still consumers who prefer to do things the old fashion way, who don’t have immediate access to the internet, or simply aren’t as tech-savvy. Using traditional marketing tactics to supplement your digital approach can ensure you are reaching the widest customer base possible, including those you may be missing by advertising solely online.
Like newspapers, there are still those who prefer to read something that is tangible rather than on a screen. Having hard copies of your print-media, flyers or brochures promoting your business can help to reel in those types of customers, and put your business in their hands… literally.
THINGS WE CONSIDER WHEN DEVELOPING A CUSTOM PACKAGE FOR YOUR PROJECT.
Storytelling At A Glance.
Drive Positive Engagement:
CedarCross Media is a company of directors, filmmakers, photographers and artists devoted to visual innovation and creative storytelling.
We have been creating influential and award winning hunting shows, commercials, branding content and documentaries since founder Corey Faulkner opened the company’s doors.
CedarCross Media’s team is a rock solid team of creative storytellers and have worked with the world’s biggest brands and shows to create life changing experiences. As a company, we strive to cultivate the most imaginative and accomplished talent while forging a strong bond with our clients and offering the highest level of production.
7: Create engaging content
Capture attention, convey meaning, and add value. Is our content meaningful? Does it bring value to the people watching it? Highly engaging content is capable of capturing the viewer’s attention for a long duration of time. Thus, making it a part of inbound marketing strategy is a great way of more efficiently spreading the word about your products, message, story, and lifestyle.
6: Add sizzle
We consider content quality, audio quality, music, effects and camera aesthetics in every project we produce. It is true that content trumps aesthetics, but sizzle is important as it creates additional ways to hold a viewers attention.
5: Incorporate branding
Once a client has made the commitment to invest in creating a branding impact, we make sure how clearly the brand message will be viewed, how the clients brand will be mentioned, or how new viewers can contact the brand. It is very important to include this with all of our commercials/videos, this way when someone does view a clients commercial, they know who did them and can see a pattern of brand identity associated with the clients unique content.
4: Make an emotional connection
Emotional connections trump expense. Emotional connection is more important than anything else when you are thinking about ROI and commercial success. This connection allows a client to reach out to an audience and connect with them in a manner that text simply doesn’t allow. People remember how they feel more than what was said.
3: Be concise
Saying to much sometimes does more harm than good. The average persons attention span is around 6 seconds, so keeping each edit (frame) its best to stay under 6 seconds and the overall length of a clients commercial/video as short as possible. A good rule of thumb is to stay under is 3 minutes with an optimal length of between 90 seconds to 2 1/2 minutes.
2: Be clear
Have you ever talked to a person and they were all of over the map in their conversation? Well branding, commercial/video content is no different, clarity takes the cake. Being clear is the extremely important when we are storyboarding for a client. We address all of the aspects and points we have outlined in the content strategy and goals.
1: Determine the goal of our clients branding commercial/video
What is the purpose of the brand, the commercial/video? Is it designed to build brand awareness, draw traffic to a web site, create conversions and scale your business.