Overcoming This Crisis.. ON-LINE
As cases of the coronavirus (COVID-19) increase internationally, businesses have begun scrambling to navigate the pandemic – both internally and externally. Businesses are struggling too strategies with marketing and budgets to get ahead of the eight ball on this pandemic. For most businesses especially small business, budgets are tight at the moment due to doors closing, the recommended social distancing, no online exposure to customers, reallocating dollars to make sure employees are paid, etc. etc. the list goes on and on. Even tho we must focus on how do we keep our employees and public safe from continuing the spread of this horrible virus, we also must not loss sight of how do we keep cash flow coming in to survive this and make sure we all come out on top in our business when this pandemic Is over.
Let’s face it, unfortunately Billons of dollars are being lost daily due to this outbreak, but it is up to us as businesses owners to strap up our boot laces, put our heads together and figure out how do we get out of this mess. Other than assuring the safety of your employees and the public, we must figure out a way to connect with our customers and where they will be hanging out for the next month or so, and if you haven’t figured it out by now, it is on-line. CedarCross Media, LLC has been preaching for years the power of on-line and digital platforms, now is the time for all businesses to take advantage of it and see for ourselves. During this crisis, most of our customers will have a lot of free time on their hands and scrubbing the online world for products and services that are needed, and all of us must be there.
So now is the time to look at your current marketing plan for 2020, where your marketing dollars are going and determine, is that the best choice for the current situation? We know it is a challenging time, but now is the time to press forward to execute.
To help you get started, we have listed below some things to focus on.