4 Reasons you need Video Production in your company
Companies using a professionally produced video, have increased sales by 40-60%, with those same customers reporting that they are 85% more likely to purchase the product after they’ve viewed a product marketing video.
Professionally produced videos do most important task your sales people can not do, and that’s 24-7, 365 days a year. Trade shows, Commercial ADs, Website, YouTube, Social Channels, Office Lobby, you name it. Video can sale fo you and it will strengthen your brand position everywhere it goes.
80% of mid-senior level executives are watching more online videos than they did a year ago. 59% of senior level executives report that they would rather watch a video than read.
Video is the closest form of Advertisement to word of mouth available today. Building your Brand power starts with you, and what better way to express your Brand to the world than video? There isn’t one.
To set your expectation on what each service can provide for your business, here are a few things to keep in mind.
A video production / marketing company will begin by researching and understanding your target audience. Who are you trying to connect with? How old are they? What do they enjoy? What are they struggling with? A video production / marketing company will also take the time to really understand your business and your products. A great marketing video is like a salesperson ready to offer their best pitch. It is impossible to make a compelling and focused case for your product or service without a clear understanding of what you are offering and what your audience is looking for.
The most important work in creating an effective marketing video occurs before the camera is used. A solid script. The right locations. Voice actors, talent, images all need to be chosen carefully.
Video production / marketing companies have far greater service offerings compared to a guy with a camera. The key reason for this is that video production / marketing companies have an extensive staff of highly skilled professionals while a guy with a camera basically work on their own
Check out more of our work on our portfolio page. Contact us TODAY for your next marketing project. 706-407-9600.